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Why Barcelona?

You may already know that Barcelona is the perfect destination for your company incentive trip or seminar, but at some point, you’ve probably considered other options. Popular alternatives often include major European capitals like Berlin, Lisbon, London, Madrid, or Rome, all great choices.

But, as you can imagine, we have a clear favorite. Here’s why Barcelona is the ideal destination for your next corporate event. Not as a justification (well, maybe a little), but as an invitation to experience everything this city has to offer.

The most famous

  • Sagrada Familia
  • Gaudí
  • Great weather
  • Tapas

Barcelona made its name on the world stage in 1992 when it hosted the Olympic Games. Since then, the number of visitors has skyrocketed, and today, millions of people walk its streets every year.

But that’s not all. Barcelona is also fully equipped to host large-scale events. The city has the hotels, restaurants, transportation, workspaces, and entertainment options to accommodate them. Proof of this is that Barcelona:

  • Hosts the Mobile World Congress, with 110,000 attendees in 2019.

  • Welcomes world-famous music festivals every year, including Primavera Sound (with around 500,000 attendees in 2022) and Sónar, an international electronic music festival (122,000 attendees in 2022).

  • Was home to the 2013 World Aquatics Championships.

  • Offers over 470 hotels and 9,000 bars and restaurants, making it an infrastructure-ready city for MICE.

  • Has 55 museums to satisfy the curiosity of any visitor.

A well-connected city

Some visitors arrive in Barcelona on high-speed trains from other Spanish cities like Madrid, Valencia, or Zaragoza. Others choose to travel by coach, a more economical option, especially for companies coming from the south of France.

However, flying is the most common way to reach the city. Barcelona Airport handled over 50 million passengers and 174 destinations in 2019. How close or far Barcelona feels depends on where you're coming from.

Once you land, you have several ways to reach the city center in around 30 minutes: bus, metro, taxi, or train. And when you’re in the city, you can rely on the same transport options, available day and night.

If you prefer hassle-free transfers, Slowit can arrange your transportation straight from Barcelona Airport.

A culture waiting to be explored

As true Barcelona lovers, we never recommend experiencing the city through outdated clichés like paella and sangria. Barcelona is the capital of Catalonia, and Catalan culture is everywhere you look:
Recinte Modernista de Sant Pau

Architecture

Barcelona is world-famous for its Catalan modernism, an artistic movement led by Antoni Gaudí, but also shaped by other brilliant architects like Domènech i Montaner and Puig i Cadafalch.

Beyond the Sagrada Família and Park Güell, the city is home to countless monumental buildings that are well worth a visit.


Bergants de Terrassa fent un pilar a Montserrat

Tradition

One of the most striking traditions for visitors is the human towers, known as Castells in Catalonia. This impressive display of teamwork involves building human towers that can reach up to nine levels high.

We even offer a unique team-building experience with real castellers, an unforgettable activity!


Pantocrator de Sant Cliement de Taüll al MNAC

Culture

Barcelona’s central neighborhoods: Raval, Gothic Quarter, and Born; are beautifully preserved. Wandering through their streets is a pleasure in itself, but exploring them with a local guide takes the experience to another level.

With the right insights, you’ll discover fascinating anecdotes and key historical events that help explain the Barcelona of today.
Grup d'empresa brindant amb Llopart

Gastronomy

As a cosmopolitan city, Barcelona offers every kind of cuisine, from paella and burgers to pasta dishes and sushi. However, we highly recommend exploring traditional Catalan cuisine as well as the city’s most innovative culinary creations.

Let us help you experience Barcelona through its flavors!


Beyond Barcelona: Discover Catalonia

Most companies traveling to Barcelona have limited time, which often means they stay within the city. However, if you're planning a longer stay or this isn’t your first visit, we highly recommend venturing beyond Barcelona to explore the rest of Catalonia.
Cadaques

Costa Brava

Hundreds of kilometers of coastline dotted with charming villages, stretching from the French border to Barcelona. Discover medieval gems like Peratallada, Pals, and Monells, where time seems to stand still. Fancy visiting Dalí’s house-museum in Cadaqués and then enjoying fresh seafood by the sea?
Girona Panoramic

Girona

Girona has a captivating charm. Cobblestone streets steeped in history, colorful facades reflected in the Onyar River, and a Jewish quarter that transports you to another era. Stroll through its medieval streets with our guide, uncovering hidden historical gems, or explore its scenic surroundings by bike.
Penedes, vinyes i Montserrat

Penedès

Just an hour from Barcelona, this renowned Catalan region is famous for its winemaking tradition. How about visiting a vineyard and tasting local wines? Or maybe a Segway tour or a ride in a classic car through the vineyards?
Sitges

Sitges

Just 40 minutes south of Barcelona, this charming seaside town has long been a traditional spa destination. Thanks to its microclimate, Sitges enjoys plenty of sunshine year-round, offering visitors beautiful beaches and a lively, festive atmosphere.
Tarragona

Tarragona

Tarragona is world-famous for its stunning Roman ruins, including a seaside amphitheater and ancient city walls. This vibrant city boasts picturesque coves, delicious cuisine, and a historic old town waiting to be explored.

Interested?

Would you like to explore more of Catalonia in a unique way?

Let’s create your perfect plan

We hope that by now, you’re excited to share your details with us. Do it, and in less than 24 hours, we’ll get in touch to start crafting a proposal for your guided tour or corporate activity in Barcelona.

A proposal tailored to your preferences, so you can truly enjoy Barcelona in the best possible way. Seamless, effortless, unforgettable.

Interior Sagrada Familia Barcelona
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